The Church's Craft
A one-time encounter with artisanal mastery
A new event series brings together Church’s artisans, clients and friends of the house, creating an immersive experience in the London stores. Transforming boutiques into temporary workshops, The Church’s Craft celebrates savoir-faire through live demonstrations, exclusive product showcases, and a unique opportunity to explore the artistry behind British shoemaking.
Chapter 2
New Bond Street
In collaboration with Gentleman's Journal
In the heart of Mayfair, Church’s New Bond Street store hosted the second instalment of The Church’s Craft, in collaboration with Gentleman’s Journal. In an afternoon infused with relaxed elegance and summer spirit, artisans, friends of the brand and selected guests gathered to celebrate Church’s shoemaking heritage in a setting that blended boutique sophistication with the lively atmosphere of a true connoisseur's gathering.
The highlight of the event was the iconic Consul, a timeless Derby lace-up and symbol of English refinement for over 70 years. A team of craftsmen from the Northampton factory offered a behind-the-scenes look at its construction, showcasing cutting and stitching techniques that brought the process to life. Against the backdrop of summer drinks and relaxed conversation, the event celebrated the harmony of timeless craftsmanship, enduring elegance, and contemporary spirit.
PREVIOUS EVENTS
Chapter 1
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Jermyn Street
In collaboration with Cabana Magazine
In the historic heart of London’s gentleman’s style, Church’s Jermyn St. boutique opened its doors to a rare encounter with craftsmanship. Three master artisans from the Northampton factory unveiled the secrets of shoemaking, displaying processes such as leather cutting, hand stitching, and bespoke heel initialling to a group of esteemed guests—including clients, artisanal shoe enthusiasts, and selected talents. The star of the event: the timeless Pembrey penny loafer, Church’s Icon of effortless refinement, revealed in its purest form. Alongside, a curated selection of archival loafer designs from the 1940s and 50s offered an evocative glimpse into the evolution of elegance.
