Brand ambassador Theo James stars in a new story set at the Goodwood Racing Circuit in West Sussex. Captured by photographer Samuel Bradley, with creative direction by David James, the Autumn Winter 2026 campaign celebrates timeless English craft through a day at the track, where Church's signature craftsmanship meets a looser, more contemporary idea of dressing up.

Theo James begins the day in the pit lane wearing soft-grain tan Sidley boots, before push-starting a vintage Aston Martin in the Sidbury suede Derby. Soon after, the new Skipton Oxford accompanies an impromptu trackside picnic, while slipping into the elegant Stanhope Chelsea boot creates an unexpected moment of refreshment at the starting grid.

Between races, the story unfolds with effortless ease as Theo James crosses the circuit in the Farsley penny loafer, even picking up an unforeseen hitchhiker: the magnificent Great Dane, Betty. The day concludes atop the podium, where celebratory champagne marks the finale of a tale that blends British tradition, understated wit, and contemporary style.

The Autumn Winter 2026 campaign introduces the new New Formal group, expressing an elegant yet smart feel, rather than a strictly formal one, reflecting the modern man’s versatile wardrobe. Oxfords, Derbies, Chelsea boots, and penny loafers reinterpret contemporary refinement through relaxed silhouettes, distinctive finishes, and effortless versatility, while remaining unmistakably Church’s.

Credits

Starring Theo James

Photography by Samuel Bradley

Creative direction by David James