Shoe Care Guide

Learn the art of professional shoeshine

Illustrations by Yulia
Shoe Trees

Preparation

1

Get your Church's ready. First, carefully remove the laces, then place a tree horn of the correct size inside each shoe to maintain the silhouette's contours, and smooth out the sole and any creases on the upper.

Shoe Trees
Upper brush

Cleaning

2

Lightly dampen the bristles of the small upper brush and use it to delicately remove any trace of dust and dirt from the shoe's entire surface.

Upper brush
Cream protector and applicator brush

Application

3

With circular movements, spread our leather cream protector over the upper and welts using the applicator brush (use the black brush for black polishes and the grey brush for other colours).

Cream protector and applicator brush
Small upper brush and large buffer brush

Protection

4

Leave the cream to permeate the upper for at least two hours to fully clean, nourish and rejuvenate the leather. Remove any remaining product with the small upper brush, then buff the shoe with the large buffer brush in long, firm strokes.

Small upper brush and large buffer brush
Water and cloth

Final touch

5

After evenly spreading wax polish over the entire upper, apply a little water with a cloth. Next, use a dry cloth, making circular movements to complete the process.

Allow your shoes to dry, then store them in their dust bags before placing them back in the shoebox.

Water and cloth
Shoe Accessories | Church’s