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Watch the Spring Summer 2018 film


An iconic british landmark.


Shot by photographer Jamie Hawkesworth, the chalk-faced White Cliffs of Dover provide the setting for CHURCH’S Spring / Summer 2018 advertising campaign.


Moving away from the towns and cities, the summer campaign celebrates the British seaside with a fresh aesthetic. A series of snapshots depict a witty succession of imaginary, vaguely dreamlike situations: a run along the beach, the irreverent pride of a child playing with shoes stolen from his dad, and the surreal image of a shoe sticking out of the sand at sunset.


The timeless photos, in colour for the first time, show the natural environment merging with the campaign’s key characters to tell a story with the collection at its heart, representing both tradition and modernity.

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