‘Alluring’ is the theme of Church’s latest advertising campaign, starring a cool young British couple, who wander around London’s streets: past white colonnades and mews houses, sitting on the bonnet of a black cab, on traditional benches or on the steps of elegant homes.
Lachlan Bailey’s black-and-white shots capture the essence of ‘modern elegance’ that has been at the heart of Church’s style for over 140 years: restrained yet sophisticated, traditional yet constantly evolving, and handed down from generation to generation, where the only constant is excellence.
A timeless elegance reinterpreted by a new generation that while appreciating the most traditional aspects of British style gives them a modern feel and makes them their own, with irony and a sense of humour.
In parallel with the campaign, Church’s has also created a short film in black and white directed by Marco Braga and Giuliano Federico, with Lachlan Bailey as director of photography. The film revisits and expands upon the story and the moments captured in the shots taken for the campaign.
With 58 days of detailed hand-craftsmanship dedicated to each single pair, the Crown Collection embodies Church's renowned hand-crafted virtuosity like no other.
Each style celebrates a master of British literature and poetry: true artisan wordsmiths such as Dickens, Joyce, Wilde and Defoe. Likewise, these creations are an example of the art of shoe-making expressed through impeccable, contemporary shapes and finishes.
Made with great care, the styles in this limited edition collection are the most authentic result of artisan workmanship, with brogue motifs, burnished trim, and color meticulously applied by hand.
Other distinguishing features include a 1930s-era crest and the name of the model transcribed in calligraphy on the upper of each shoe -- just a few features that render each pair a timeless keepsake.
Experience this enduring elegance and unique comfort. Schedule your private fitting at our selected boutiques.
AMSTERDAM - P.C. Hooftstraat 112
BRUXELLES - Place Stéphanie 2
CHICAGO - 75 East Walton Street
EDINBURGH - 59a George Street
GENEVA - Rue du Rhône 59
HONG KONG - Store No 36, Pacific Place
LONDON - 133 New Bond Street
LONDON - 143 Brompton Road, Knightsbridge
LONDON - 201 Regent Street
LONDON - 28 Royal Exchange
LONDON - 110 Jermyn Street
LONDON - Cabot Place East, Canary Wharf
MADRID - Calle Jorge Juan 11
MILAN - Via Sant’ Andrea 11
PARIS - 229 rue Saint Honore
PARIS - 24 Rue de Sèvres, Au Bon Marché
PARIS - Printemps 64, Boulevard Haussmann
ROME - Via dei Condotti 57
SINGAPORE - 2 Bayfront Avenue, Marina Bay Sands
TOKYO - 5-8-1 Jingumae, Shibuya-ku
TURIN - Via Lagrange 7A
WIEN - Seitzergasse 1-3
The Prada Group, of which Church’s is part of, reveals a new perspective of itself on csr.pradagroup.com, the website dedicated to Corporate Social Responsibility.
Stories of passion and commitment, of creativity, of respect for the places, of open dialogue with local communities, of restoration and enhancement of the artistic legacy.
A perspective heretofore unseen, whose protagonists are the skilled hands of artisans, the multifaceted expressions of culture, the reshaping of landscapes, the partners along the production chain and the people all over the world who, with us, dedicate their daily efforts to achieving excellence.